|
|
 |
|
AC:Hospitality Suite is an ever changing experimental space without walls.
Case Study:
Art Basel Miami Beach, 2005
AC applied scientific methods, such as observation, survey research, time and motion studies to Art Basel Miami Beach. We attended the fair Wednesday through the closing on Sunday. --Holly Crawford & Lillian Fellmann
Table of Contents:
I. Time and Motion Study
II. Survey Methods
III. Statistics
IV. Voice Over (Conversations)
I. Time and Motion Study
Time and Motion Study--Raw Data
II. Survey Questions
Basel Miami Beach Art Fair— December 2005
Group Surveyed—Art Dealers R= 128 NR= 31
Q1: How many fairs did this gallery participate in, have a space, in 2005:
Q2: How many fairs did someone from this gallery go to where you did not have a space in 2005? (Just went to look. It was possible to go to 6 other fairs in Miami that week. We did not ask how many other fairs the dealers had visited in Miami that week.)
Q3: How many parties have you attended this week?
We started asking this question Thursday at 6 pm. It is possible that the number increased over the course of the fair.
We do not think it increased that much. Most of the dealers seem to know what their physical and emotional limits were. Holly Crawford was even advised by one dealer to pace herself. We did receive a lot of comments on what a party is? Is it a dinner party with collectors, a dinner party with art magazine, a party in their hotel room, an official party, a breakfast, opening party, a birthday party, a bar with friends, a club that allowed smoking. We did not define it and took all answers. We think many would have said 1, but then rephrased the statement saying something like but then again I was at the opening and another fair’s low keyed closing party. So maybe that was 3.
Q4: What is the lowest and highest prices for the art that is in the space during the fair?
Q5: What is the estimated value of the entire pieces of work that you have with you? We asked this question the first day only.
Reponses were not available for 31 galleries. Mostly because they were busy talking to collectors, some of them told us to come back because a potential customer addressed or waited for them. In one case the dealer wouldn’t want to talk to us, stating that she never gives out information to writers unless she can check back on it or knows them already. In eight cases the dealers did not want to discuss prices, but did answer the other questions.
III. Statistics:
Q1: 3, 2, 2, 4, 7, 4, 3, 2, 4, 2, 4, 3, 3, 4, 3, 6, 2, 4, 5, 3, 2, 4, 4, 4, 5, 3, 4, 4, 4, 2, 3, 5, 2, 3, 4, 5, 5, 5, 3, 7, 4, 5, 3, 3, 5, 7, 2, 2, 6, 9, 2, 2, 3, 5, 2, 1, 4, 5, 6, 7, 2, 2, 4, 5, 3, 5, 4, 5, 4, 3, 2, 3, 3, 5, 4, 5, 4, 2, 6, 5, 4, 6, 5, 4, 3, 4, 5, 7, 6, 2, 5, 4, 5, 3, 4, 4, 4, 5, 4, 3, 1, 3, 6, 4, 2, 3, 3, 4, 4, 4, 4, 3, 3, 4, 5, 4, 6, 3, 5, 2, 5, 4, 6, 5, 2, 3, 3, 3, 4, 3,
Frequency:
1: 2
2: 17
3: 30
4: 37
5: 23
6: 9
7: 5
8: 0
9: 1
Q2: 0 0 1 2 2 2 1 2 3 1 0 1 1 1 0 5 3 0 3 1 0 0 2 0 3 2 3 3 0 2 0 0 0 1 2 2 2 0 2 3 1 8 0 1 2 2 0 0 0 1 2 0 0 1 0 1 0 3 0 0 0 0 2 0 0 2 1 6 0 3 2 0 0 0 4 5 7 2 2 3 7 0 3, 0, 1, 1, 0, 0, 0, 3, 0, 0, 3, 0, 0, 1, 2, 0, 7, 3, 3, 0, 4, 4, 0, 0, 4, 2, 3, 0, 1, 0,1,0, 3, 1, 0, 0, 3, 2, 2, 2, 4, 0, 0, 0, 10, 10,
0: 50
1: 19
2: 23
3: 17
4: 5
5: 2
6: 1
7: 3
8: 1
10: 4
Q3: 1 1 3 0 0 1 1 3 2 0 4 5 0 5 3 2 0 4 3 5 1 1 0 1 0 2 3 1 2 2 4 1 5 1 3 8 0 5 0 3 0 5 1 3 0 0 5 4 4 5 1 2 1 0 4 0 6 4 6 6 0 10 5 0 1 4 2 1 3 1 2 0 2 0 0 2 5 0 3 5 12 10 0 -, 0, 3, -, 0, 2, 3, -, 0, 3, 3, 0, 1, 1, 0, 5, 0, 5, 0, 2, 0, 4, 1, 3, 4, -, -, -, 2, 2, 1, 0, 0, 1, 2, 3, 0, 2, 3, -, -, 2, 5, 3, 3
Don’t know how many (-): 7
0: 30
1: 21
2: 17
3: 18
4: 10
5: 14
6: 3
7: 0
8: 1
9: 0
10: 2
11: 0
12: 1
Q4: What is the lowest and highest priced art in the space at the fair?
1. $10,000 $150,000
2. $1,000 $1,400,000
3. $4,500 $2,000,000
4. $1,400 $170,000
5. $3,000 $28,000
6. $800 $16,000
7. $6,000 $25,000
8. $8,000 $75,000
9. $15,000 $85,000
10. $1,200 $30,000
11. $5,000 $800,000
12. $750 $50,000
13. $20,000 $250,000 (stated that they did not like to talk about prices)
14. $10,000 $60,000
15. $1,500 $25,000
16. $2,000 $38,000
17. $7,000 $45,000
18. $2,260 $20,000
19. $6,000 $30,000
20. $5,000 $70,000
21. $5,500 (did not want to provide information)
22. $4,000 $12M
23. $25,0000 $6.5 M
24. $55,000 (in the back room) $2.45M
25. $3,500 $150,000
26. $7,000 $2.2M
27. $6,000 $2M
28. $3,000 $350,000
29. $5,000 $450,000
30. $800 $24,000
31. $2,500 $750,000
32. $1,000 $75,000
33. $9,000 $400,000
“never gives that information”
34. $2,800 $240,000
35. $3,500 $30,000
36. $3,500 $250,000
37. $8,000 $300,000
38. $10,000 $225,000
39. $1,800 $500,000
40. $500 More than $1 M (did not want to state exact price)
41. $6,000 $3M
42. $5,500 $28,000
43. $3,000 $500,000
44. $2,500 $ 35,000
45. $3,000 $250,000
46. $4,700 $22,000
47. $1,000 $120,000
48. $7,500 $45,000
49. $1,500 $22,000
50. $2,000 $120,000
51. $4,000 $300,000
52. $6,000 $11,000
53. $5,000 $22,000
54. $1,200 $35,000
55. $1,000 $200,000
56. $1,000 $18,000
57. $10,000 $25,000
58. $3,200 $26,000
59. $1,000 $21,000
60. $60,000 $100,000
61. $0.99 $125,000
62. $2,500 $30,000
63. $5,500 $22,000
64. $1,800 $14,000
65. $6,000 $15,000
66. $4,300 $43,000
67. $3,000 $30,000
68. $2,000 $150,000
69. $1,100 $50,000
70. $7,000 $50,000
71. $150 $14,000
72. $1,500 $50,000
73. $6,000 $18,000
74. $2,000 $40,000
75. $1,000 $500,000
76. $7,000 $250,000
77. $2,000 $170,000
78. $10,000 $75,000
79. $2,500 $4,000,000
80. $600 $8,500
81. $1,500 $30,000
82. $3,000 $150,000
83. $4,500 $1.6M
84. “does not hand out that kind of information”
85. $4,000 $769,800
86. $4,700 $130,000
87. $1,000 $450,000
88. $1,000 $300,000
89. $5,000 $3.7M
90. $2,800 $150,000
91. $1,600 $100,000
92. $3,500 $1.2M
93. $1,500 $390,000
94. $5,000 $295,000
95. $8,500 $1.2M
96. $30,000 $2.5M
97. $800 $75,000
98. “does not hand out that kind of information”
99. $1,500 $75,000
100. $30,000 $5.78M
101. $3,500 $750,000
102. $30,000 $60,000
103. “does not hand out that kind of information”
104. $2,000 $100,000
105. “does not hand out that kind of information”
106. $4,000 $150,000
107. $5,000 $500,000
108. $3,500 $400,000
109. $2,000 $600,000
110. $315 $5,000
111. $4,500 $3.8M
112. $600 $185,000
113. $1,500 $9,500
114. $2,000 -
115. $2,500 $200,000
116. $5,000 $30,000
117. $5,000 $50,000
118. $38,000 $150,000
119. $4,500 $45,000
120. $9,000 $80,000
121. $300 $125,000
122. “does not hand out that kind of information”
123. $1,000 $100,000
124. “does not hand out that kind of information”
125. $1,400 $1M
126. $600 $350,000
127. $1,300 $370,000
128. $10,000 $3.2M
Q5: 5M, pretty high, no clue, Millions, 1M, (150,000 plus4x38,000), 1M, a couple of M, lots
no information: 7 (out of 16)
Other statistics (without questions):
12 11 11 9 8 8
7 5 3
4 4 6 6 6 4 4
9 9 9 9 9
9 9 9 9 12 7 5 8 8 8 8 7 5 4 4 4 3
|
|
IV. Voice Over Basel-Miami, 2005—
Central Plaza
How much are they? it’s not like there beautiful…I would like to know, in general…170, 150, 140…what’s your number…sold…ok…we’re headed through…it’s…that keeps it so high…that’s what I mean…he had…of course…years ago…do you know what they’re worth?...he has one in his basement…he won’t sell…can’t buy it now…I use to buy his stuff…investment…you can’t…everyone…what is it going to be worth…$100,000 or less inflation, if you think about it. You stand in line. It looks like a line. Maybe it will move quickly. Oh yea… Did you just go there? Let me show you this…ok…most people are pretty punchy…Double shot of Jack Daniels…I’m trying to take it easy…what parties did you go to last night? I didn’t. I just went back to the hotel. I feel asleep and when I woke up, I realized it was too late. I missed everything.
Did you go to Scope yet? No. They had a party last night. Some like it, some say it sucked. Most of the art at NADA…I didn’t see anything that jumped out at me. …ok…they guy playing the guitar while standing on his head in a bucket. I wanted to punch him in the stomach. There was this naked guy. Where is he at the show?...hi, how are you? Good to see you…very busy…do you need all these chairs?...where trying to make a deal…let me talk to them…no, it’s ok…I might go for the bargain basement…that’s fine…it seems so…he never answers the phone…beauty is in the eye of the beholder…look…if you…did you….for…oh, I see…I don’t remember her at all…now let’s go…I just want to buy a cup of coffee….
--Holly Crawford, December 2-5, 2005
|
|
|
|
|
AC Institute is a consortium public service projects for the documentation and understanding of art.
AC is a non-profit, and 501(c)(3).
All material presented herein is
© 2004-2007 by ACI.
|
|
|
|